We Are the Northwest's Premier Supplier of Roadway Solutions

About Us

Coral Sales was founded in 1979 by Douglas Daniels who combined a love of cars with a Civil Engineering degree from Oregon State University into a career in Transportation Engineering. Doug was presented with the option to purchase the road safety product distribution branch of Coral Corporation in 1979.  He immediately saw it as an opportunity to design and maintain a safer driving experience on the nation’s roadways through products designed to improve the chances of surviving an accident.

Coral Sales

What We're Known For

Leadership

In the course of Doug’s 30+ years of leadership, he and the Coral Sales team introduced many roadway safety products to the NW including the first Impact Attenuators, thousands of miles of guardrail, and break-away sign supports. Seeing the rise of technological solutions in the industry, Doug added Intelligent Transportation Systems to our offerings in 2004. 

Exceptional Customer Experience

As a solutions-oriented company, we have more than 100 years of combined experience in highway hardware and roadway safety systems. We take pride in our exceptional customer service and deep technical knowledge of all our products. We are adept at helping our customers identify and source the best solutions for their projects.

Trusted Distributor

Today Coral Sales Company is a second generation Women-Owned distributor of Roadway Safety Devices including Highway Hardware and ITS solutions. 

Best in Class Solutions

We are proud to represent leading manufacturers that provide best-in-class solutions creating a safer driving experience for all roadway users throughout the Pacific Northwest, Idaho, Montana and Alaska.

ITS Educator

The Highway Hardware and Safety industry is undergoing a rapid evolution towards smarter vehicles and infrastructure, particularly with the rise of Intelligent Transportation Systems (ITS). For nearly 45 years, Coral Sales Company has stood as a leading distributor and educator within this dynamic landscape.

Enduring Pioneer

Embracing innovation and reliability, our role has been to adapt and educate, ensuring our partners and clients are equipped with the latest knowledge on advancements across the board. In this era of transformation, Coral Sales remains committed to pioneering progress and enabling safer, more connected journeys.

Regions We Serve

Coral Sales Company supplies material to the transportation industry throughout the Pacific Northwest:

Contact us for estimates on your projects.

Our Team

For nearly 45 years, Coral Sales Company has served the transportation industry across the Pacific Northwest, Idaho, Montana and Alaska as experts in Transportation Safety and highway safety devices. We look forward to assisting you with your projects.

Damian Casados

Senior Regional Sales Manager

damian@coralsales.com
D: 503-344-1783
M: 503-803-3736

Jamie Bernstein

Senior Inside Sales

jamie@coralsales.com
503-344-1782

Nancy Rodell

Sales Admin

nancy@coralsales.com
503-344-1772

Coral Sales Co

General Inquiries

orders@coralsales.com

M: 503-655-6351

Scott Allison

Regional Sales Manager

scott@coralsales.com

D: 503-344-1779

M: 503-799-8991

Rachael Lembke

Inside Sales

rachael@coralsales.com

503-344-1787

Rob Rodger

Inside Sales & Marketing Coordinator

rob@coralsales.com

503-344-1776

Kristen Umbras

Marketing & Technology Manager

kristen@coralsales.com

503-344-1777

Geoffrey Johnson

Supply Chain Manager

geoffrey@coralsales.com

503-344-1778

Shaker Dababneh

Supply Chain Associate

shaker@coralsales.com

503-655-6351

Brian Emra

Warehouseman

brian@coralsales.com

503-344-1789

Matheryn Forsythe

Warehouse Associate

matheryn@coralsales.com

503-344-1789

Kristy Livengood

Accounting Manager

kristy@coralsales.com

503-344-1786

Christine Mosier

Accounts Receivable

christine@coralsales.com

503-344-1771

Tanya Butler-Browning

Accounts Payable & Collections Specialist

tanya@coralsales.com

503-344-1773

Diane Daniels Grant

President
503-655-6351

Our Products

We are a regional distributor for national manufacturing firms specializing in high quality roadway safety and maintenance products to the transportation industry including:

Affiliations

Coral Sales Company is proud to be affiliated with the following organizations.