Moving the Pacific Northwest towards a safer transportation future

Providing high performance safety & maintenance products

Coral Sales was founded by Douglas Daniels who combined a love of cars with a 
Civil Engineering degree from Oregon State University into a career in Transportation Engineering. Today, the business continues to be a family run operation led by 
Doug's daughter, Diane Grant, and our mission has remained unchanged: To make transportation safer by delivering the highest quality roadway safety products with unparalleled customer support.

Based in the heart of the Pacific Northwest, our company is a regional distributor 
for national manufacturing firms throughout the States of Oregon, Washington, 
Idaho, Montana and Alaska. We specialize in providing high performance safety 
and maintenance products, including Highway Hardware and Intelligent 
Transportation Systems. 

We are committed to nurturing the next generation of industry professionals
and have provided scholarships to Transportation Engineering students in our
region for over 35 years.

A tradition of excellence in
transportation safety

  • Our heritage

    Coral Sales Company proudly stands today as a second-generation, Women-Owned business, embodying a rich heritage of innovation, resilience,
and leadership in the roadway safety industry. We
carry forward the vision and expertise of our Founder, building upon decades of industry knowledge and relationships. This generational transition has allowed us to blend time-tested wisdom with fresh perspectives, ensuring we remain adaptable and relevant in an ever-evolving market.

  • Product leadership

    The Coral Sales team have been leaders 
in introducing seminal roadway safety advancements
to the industry. We were responsible for pioneering
the deployment of the first Impact Attenuators in the 
Pacific Northwest. We have distributed thousands 
of miles of guardrail for repairs and our sign
post-breakaways have protected vehicles 
during roadway departures.

  • Fast and knowledgeable support

    Our unparalleled customer service and profound understanding of our product suite distinguish 
us from others in the marketplace. We excel in 
guiding our clients through the maze of available 
safety solutions, ensuring they procure the most 
effective systems for their unique project needs.

Our manufacturing partners

We are a regional distributor for national manufacturing firms specializing in high quality roadway safety and maintenance products to the transportation industry including:

Our Team

Leading with integrity-dedicated to roadway safety

With nearly half a century of expertise, Coral Sales Company has proudly led the transportation safety sector across the 
Pacific Northwest, including Oregon, Washington, Idaho, Montana, and Alaska. Our seasoned professionals are well-versed in the industry, ensuring that every project is supported by our industry knowledge and commitment to customer service. We're excited for the opportunity to support your projects and contribute to safer transportation.

Explore our teams by region

*Team members may cover multiple regions.

Oregon
Oregon
Washington
Idaho
Montana
Alaska
Admin & Supply Chain

Scott Allison

Regional Sales Manager

Rachael Lembke

Inside Sales

Damian Casados

Senior Regional
 Sales Manager

Jamie Bernstein

Senior Inside Sales

Keith Johnson

Inside Sales

Scott Allison

Regional Sales Manager

Keith Johnson

Inside Sales

Scott Allison

Regional Sales Manager

Rob Rodger

Inside Sales & Marketing Coordinator

Damian Casados

Senior Regional
 Sales Manager

Rachael Lembke

Inside Sales

Nancy Rodell

Sales Admin

Kristen Umbras

Director of Sales and Marketing

Geoffrey Johnson

Director of Operations

Shaker Dababneh

Supply Chain Associate

Brian Emra

Warehouseman

Matheryn Forsythe

Warehouse Associate

Kristy Livengood

Accounting Manager

Christine Mosier

Accounts Receivable

Tanya Butler-Browning

Accounts Payable & Collections Specialist

Diane Daniels Grant

President

Our affiliations

Coral Sales Company is proud to be affiliated with the following organizations:

Investing in tomorrow's industry leaders

The Douglas P. Daniels/Coral Sales Company Scholarship Fund

At Coral Sales, we believe that the future of transportation safety lies in the hands of bright, innovative minds. For over 35 years, we've been at the forefront of providing cutting-edge highway safety technologies that protect drivers and road workers throughout the Pacific Northwest. We know that progress doesn't stop with us – it continues with the next generation of visionaries. That's why we're passionate about our annual scholarship program, designed to support and nurture the talents of students who share our commitment to revolutionizing roadway safety.

Learn more